How the WhatsApp Business API is helping brands speak up

Dec 25, 2021
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The WhatsApp Business API allows businesses and startups to easily reach multiple users via the messaging application. So, what actually does the Whatsapp Business API Solution offer? How can businesses benefit from its features? In short, the WhatsApp Business API Solution offers many useful features that make it easier than ever for businesses to enhance engagement and boost lead generation.

What is WhatsApp Business API?

The WhatsApp Business API allows businesses to communicate with their customers on WhatsApp. This helps businesses to enhance engagement with sales and support and operational efficiency. Businesses can create a business profile for their customers with valuable information such as an address, business description, email address and website.

According to Meta, which is the parent company of WhatsApp, WhatsApp supports more than 2 billion users around the world. WhatsApp added 1 billion new users between 2016 and 2020. This shows that WhatsApp has a massive global reach. WhatsApp is the leading messaging app globally, and the leading messaging app in a majority of emerging markets like India, Indonesia, and Russia as well as in developed markets like the UK, Spain, and Germany.

Hence, WhatsApp is a platform that no business can ignore. It is considered one of the best and efficient platforms for businesses to reach out to customers.

Leveraging WhatsApp Business API

Now let’s see the benefits provided by the WhatsApp API Solutions.

  • Conversational Bots: Be there for Customers 24x7 Businesses can delegate Chatbots to WhatsApp. This will help businesses to automate engagement and solve customer queries in no time. Because of these, businesses can promote leads and provide the best support.

  • Notifications: Automate Messaging at Scale

Using WhatsApp Business API Solution, businesses get the facility to send notifications on WhatsApp to keep customers updated on their Orders and Reminders. You can automate notifications using this API.

  • IVR Deflection: Quick Service and Satisfied Customers

With WhatsApp Business API Solution, businesses can simply route incoming calls to WhatsApp and optimize call volumes and wait times. This helps with enhancing engagement and customer satisfaction.

Features of WhatsApp Business API

Let’s look at some reasons/features which illustrate why you should deploy WhatsApp Business API.

  • Load Management

WhatsApp Business helps reduce the traffic load on the call center. It provides the platform to transfer calls to text messages on WhatsApp. Businesses don’t need to invest in call centers after using WhatsApp API Services.

  • Boosts Agent Productivity

In call centers, one agent can answer one customer at a time but using the WhatsApp API Solutions, businesses can improve agent productivity by letting agents handle more than one chat conversation at the same time.

  • Enhances Customer Experience

WhatsApp Business API Solutions ensure quicker queries resolution. This reduces wait times for customers and boosts customer experience. With the WhatsApp Business app, businesses, both large and small, can set up “quick replies”. These are pre-set answers to frequently asked questions, allowing businesses to answer common issues or questions with ease.

  • Offers Rich Experience

Using WhatsApp Business, along with text messages, you can share photos, videos, documents, and links with your customers. This will help customers with a better understanding of your services and will provide a smooth and rich experience.

  • Allows Customers to Multitask

Unlike calls, WhatsApp Business API provides flexibility to customers in terms of conversation. Customers can leave and again initiate the conversation with the agent, at their convenience, anytime.

  • Saves Expenses

Small businesses can save a lot of their expenses on call centers and agents after using WhatsApp Business Solutions.

Along with all these features, the WhatsApp Business API provides better insights that help businesses better understand the effectiveness of their messages. These include basic metrics such as open rates, seen status, messages you’ve sent and much more. So, businesses can study the insights and plan their strategy accordingly.

Conclusion

WhatsApp Business API provides a great place for businesses to reach their customers and ensures great customer support. Using this service, you can scale faster and build reliable communication with customers.

If you are also one of those businesses that want to scale up using the WhatsApp Business API Solutions, there is good news for you - Knowlarity provides these services for businesses. Most importantly, Knowlarity is trusted by over 6000+ organizations across 65 countries. So, you should definitely consider checking it out.

Written By:  Aliya

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