Being a great entrepreneur is all about having the right resources. Resources are of many kinds. For example, one of the most valuable resources is information.
If you’re a documented salesperson, entrepreneur, or marketer, you’ll be able to extract the most relevant information and strategies without too many efforts.
Knowledge is key, and for that reason, you should always strive to improve your know-how because that is what helps you grow. Of course, I’m not talking just about personal and professional development, but also business improvement.
In order to grow your revenues through sales, you need to change your ways consistently. Moreover, you need to know what’s going on in your marketplace.
In today’s post, I’m going to share 10 marketing and sales statistics that will immediately help you win more business. Pay attention!
Videos on Landing Pages Boost Conversions
If you use a video on any type of landing page, you’ll be able to improve your conversions by 86%. The video marketing trend is almost crazy. Nowadays, most people prefer to consume visual content rather than text-based content.
There are so many types of videos that you create, all depending on your business needs. For example, if you’re selling a complicated tech product, explainer videos will help you boost your conversions. If you want to improve the reputation of your company, start crafting behind-the-scene videos that show customers how you’re working and how you’re developing your products.
The point is: even if you’ve never done it before, it’s time to consider video marketing.
Most Customers Discover Products Through Smartphones
According to a relevant study, more than 51% of customers are using smartphones to discover new products, services, and companies.
What does that mean?
Well, first, you need a responsive website. Your users need to be able to easily consume your website content without having to deal with technical difficulties.
Secondly, you should align your content and marketing strategies with the mobile user’s behavior. Short content that can be consumed in a few minutes, effective call to actions, collecting leads, etc.
Google is Still King
Approximatively 94% of the total organic traffic is connected to Google. Therefore, investing your time, attention, and money in SEO can be extremely profitable over the long run if you know what you’re doing.
I’d highly suggest you optimize your content for Google. You shouldn’t neglect the readers, but make sure that you’re at least taking care of the on-page optimization process.
Email Marketing Drives Crazy Conversion Rates
Studies suggest that email marketing is the most effective distribution channel when it comes to closing sales. After plenty of tests, experts suggest that email marketing has a 4400% return on investment (ROI).
If you want to sell and upsell products over and over again, you should find a way to gather your prospects and customers’ contacts. Email marketing helps you improve your relationship with your customers and generate trust and loyalty, which will result in amazing conversion rates.
More than half of the Internet Users Check their Mail Before Anything Else
After many marketers and entrepreneurs have spread fake news about the fact that email marketing is dead, OptInMonster, one of the most popular email marketing autoresponders, has reacted by publishing an interesting report.
This report proves that 50% of the surveyed individuals are checking their email boxes before doing anything online.
What can we draw from this?
Social Media Helps You Outgrow Your Competition
A recent study shows that more than 78% of salespersons are leveraging social media networks to outshine their competitors.
You should know by now that companies who don’t have a social media profile are ghosts in today’s marketplace. If you are a reputable and relevant brand (or wish to become one), you need to develop a solid social presence.
Buyers Tend to Perform Social Media Research Before Purchasing
More than half of today’s customers (55% to be exact) are studying the brands that they want to engage with before making the purchasing decision.
Customers have so many options. Many of them are having difficulties in choosing the right option, so they’ll often carefully inspect each of their options before making an important buying decision. Social media is one of the first places they check!
Word-of-Mouth Marketing Performs Excellently
Studies suggest that 81% of consumers trust their friends and families when it comes to purchasing suggestions. In simpler words, people tend to build an automatic shield against advertisements, but they won’t do that against the advice of their friends.
Why is this statistic relevant?
Well, first of all, companies that invest in word-of-mouth marketing strategies are reducing their costs significantly because the philosophy behind word-of-mouth marketing is quite simple: by motivating, inspiring, and impressing customers, they will naturally feel the need to share their opportunities with their friends.
They will also feel the need to improve their social status by telling interesting stories (e.g. I bought this product and now my life is much better).
Content Marketing is Key
According to DemandMetric, compared to traditional marketing, content marketing generates 3x more leads for 62% less budget.
This is a relevant statistic that tells you this: if you want to improve your marketing ROI, you need to invest in content marketing.
If you’re not an excellent writer, I suggest you invest in professional services. Over time, they will pay back all the money you’ve invested and much more. Some services I would recommend are:
- Essay Writer
- Assignment Provider
- Assignment Help
10. Google Ads is a Truly Effective Channel
According to LyfeMarketing statistics, for every $1 invested in Google Ads, the business generates an average of $2. We’re talking about paid advertising, one of the quickest yet riskiest ways to generate relevant and targeted traffic to your website.
Google Ads are perfect for local businesses, and especially for digital businesses that target specific keywords.
Why are these statistics relevant? Great marketers and salespeople are always aware of what’s going in the digital marketing environment. If you’re staying up to speed with the latest trends and statistics, you’ll constantly come up with new ideas, concepts, and strategies that can be applied to your own business.
Take each of these stats into close consideration and think about the way they relate to your business. Once you find a few patterns, develop new objectives and strategies to align yourself with the most effective marketing and sales practices that work right now.
Sharon is a marketing specialist from Manchester, UK. When she’s free, nothing gives her much pleasure than sharing her thoughts on assignment provider, marketing, and blogging.
NOTE- The thoughts expressed in the article are of the author alone.