Most companies do not know what lead validation is, as it applies to online lead generation marketing. However, if you understand lead validation and its importance, you will gain a decisive edge in lead production over your competitors.
As you will learn in the presentation below, lead validation is the process of separating sales leads from non-leads that come in as a form or phone conversions through your company website. It’s a very important thing to do because, statistically, about HALF of your website conversions are something other than sales leads.
By separating them, companies get a much clearer picture of the effectiveness of their marketing campaigns and gain the ability to improve campaigns much more rapidly.
This presentation will show you how:
Importance of Lead Validation Study by Organic SEO Agency, Straight North