There has been a lot of hand wringing these days about whether or not society is too “plugged in.” With smartphones and other digital devices commanding so much of our attention, there has been a lot of worry that we’re living our lives online.
The hype surrounding the online world has caused many marketers to think they need to be 100 percent digital in order to connect with consumers. The fact of the matter is that we still focus the majority of our attention on the “real” world, with our devices providing only momentary distractions. Despite predictions, there still is a lot of value in offline marketing when it comes to gaining and retaining customers.
Online marketing and viral content have attracted much attention in the world of marketing these days, but in most cases there’s still no substitute for the tangible and impactful ways traditional marketing can communicate with customers.
For example, a hashtag on Twitter can get a lot of eyes on your brand, but it lacks the tactile connection and permanence of a good business card or promotional item.
You can get a message to millions of people with a blog post, but speaking at a trade show or conference — and making face-to-face connections with others — has the potential to create longer-lasting connections.
Another example: no amount of viral marketing has the potential to generate as much goodwill for your company than sponsoring a youth sports team or community group.
Although it’s true that online marketing can be a powerful tool for building a brand and winning customers, it still has limitations — and shouldn’t be the sole focus of a campaign. Traditional offline marketing is far from obsolete, and should continue to be part of your marketing arsenal.
Here are 25 of the most effective ideas for integrating more offline marketing into your marketing efforts.
Offline Marketing Tips For Your Business slideshow was created by