Growing a meaningful network is harder than it sounds. When you start in the business world you are led to believe that doing things like attending conferences, joining industry groups, and socializing during happy hour are the go-to moves for networking. Yet, if you are doing only these things you are probably feeling [...]

It’s confusing isn’t it? Choosing a call centre solution isn’t simple. There are scores of companies in the call center space and each of these solutions have dozens of features. But what do all these features mean for your business? How will these features help you to solve the unique challenges your business faces? [...]

Communication is one of the most crucial factors that impact the success of any business. Let me take you through the past, present and future of the business communications and how it can take your business to next level. Communication is lifeline for all businesses Communication is the lifeline of all kinds of [...]

Prospecting can be one of the more challenging parts of sales. In fact, a majority of salespeople agree it is the toughest part. From discovering leads, to hunting down their contact information, to determining if those leads are actually qualified, prospecting is a time-consuming ordeal for salespeople. Demanding [...]

You have heard that moving to the cloud can bring in huge cost savings for your business. And you might be thinking of upgrading to a cloud telephony system. You also know that cloud telephony is far cheaper than a traditional system. You don’t need to invest in hardware, there are minimal setup costs and […]

Do you have aggressive growth targets, but don’t have the means to build a large sales team? Or are you planning to enter a new city or country and want to test the waters first without investing in an in-house sales team? Channel sales can be a powerful means to grow your revenue – providing […]

Tracking and validating the leads generated by your website is an essential part of the lead generation process. That’s because without it, you won’t know if you’re actually generating any leads. Here at Straight North, a PPC management company based in Chicago, we’ve found that only every other website conversion turns [...]

What’s the one thing that you absolutely need to have for a successful sales record? Communications skills? Product knowledge? No matter which of these wins your vote, it’s also necessary to have the right technology solution that supports your sales activities. One of the most important tools in your sales technology [...]

Growing a startup is hard, really hard. In this series, we talk to companies who share with us the strategies they applied to build successful businesses from scratch. Innovation typically happens by combining ideas from two different domains/ industries. This has always been a tried and tested way of getting radical [...]

You stayed at one of those chain hotels last week and the email just popped up in your inbox, the one you always receive. Along with confirming your number of points and offering their deepest gratitude, the hotel is seeking your feedback via the electronic survey attached to the email. And, they’re asking you to […]