Companies suffer from problems inside the company more than problems from the competition. Lack of focused and aligned execution is the root cause of internal issues. Weak leadership and/or company culture fail to align everyone in the same direction.

Strong disagreements are inevitable:

In the real world, execution happens towards so-far unfamiliar and unachieved goals. So no one knows the sure shot path to success. When many smart people are trying to figure out the way, it is normal to have divergent and strong opinions. This prolongs decision making and often doesn’t allow decision making.

Execution suffers due to misaligned workforce:

A decision cannot wait for consensus. So a decision is taken anyhow after painful and prolonged debates. After the decision, the execution faces hurdles from people who disagreed with it. The decision-making process itself is very time taking. This becomes a competitive disadvantage for the company.The company eventually gets disrupted or killed by competition.

Option 1: Agree to Disagree (Escapist route) 

Agree to disagree means resolution of a conflict whereby all parties tolerate but do not accept the opposing position.

Cons of “Agree to Disagree”:

  1. Not aligned with company’s interest. It violates the principle – “Do what’s right for company”. It tries to keep the egos intact even at the cost of harming the company.
  2.  It’s escapist and maintains status quo. Trying to convince others takes effort (and confrontation sometimes). So, people “tolerate” each other and maintain the status quo. “Agree to disagree” allows dissent to persist in the system and sabotage it.
  3.  Sub-optimal execution towards a SLOW DEATH. While executing, the concerned folks push their agendas and thrust in different directions. This leads to painfully slow execution which is doomed to fail.

Option 2: Disagree and Commit (Solver route)

Disagree and commit is an evolution of “Democracy and Dictatorship“. Let’s understand these…

Democracy – People participate in decision making and are free to give ideas and disagree. But, execution is usually sluggish and suboptimal in attempting to cater to everyone’s dissent.

I don’t know the key to success, but the key to failure is trying to please everybody. ~Bill Cosby


Dictatorship – People not allowed to participate in decision making. Free opinions and disagreement are not allowed. But the execution is aligned, disciplined and fierce. Over time the administration loses ground support. And it’s fierce execution advantage over the competition fades away. When dictatorship is a fact, revolution becomes a right. ~Victor Hugo

Disagree and Commit – Best of both worlds of democracy and dictatorship.

Disagree and Commit = ‘Discussion as in democracy’ & ‘Execution as in dictatorship’ & Iterate to improve


People have the opportunity to put forth their opinion freely. Its called “Disagree” instead of “Discuss” deliberately. If the ideas and conviction have merit, one should be able to convince others in the stipulated time. Otherwise, agree with the chosen strategy and try to make it successful. The resulting strategy is very well executed. The forces are aligned with decision and direction.


Stages of “Disagree and Commit”:

1) Disagree stage:

  • Enforce “free discussion” before taking a decision. In this, expect people to have strong opinions. If two people always agree, the second one is not needed.

2) Commit stage: 

  •  With or without consensus, a decision must be taken within a stipulated time. The onus is on the task owner (or leader) to decide further course of action. In cases of disagreements, the owner should take a decision based on his judgement. There has to be a bias towards action. Any decision in better than no decision!!
  • Execution starts with 100% commitment expectation, with no room for “public” dissent. Once a decision is taken, everyone has to own it as “his or her own decision”. Even when they were supporting a different alternative in the “disagree (discussion) phase”.A divided kingdom cannot defend itself from its adversaries. ~Paulo Coelho

3) Iterate and Improve stage: 


Leaders encourage feedback in private (not public) on execution and iterate as needed. Public expression of dissent creates bad blood and politics in organization. The leader is responsible for continuous improvement. “Disagree and commit” is repeated again as needed.

If you are not moving forward, the world is passing you by. ~John C. Maxwell


Advantages of “Disagree and Commit”: Violent Execution!!

  1.  People are part of decision making. So, there is positivity and ownership to make the decision successful.
  2. Systems fiercely execute in alignment towards the goal. Sabotage due to differing opinions is mitigated.
  3. Course correction is expected part of the process. Keep taking feedback and iterating to improve with the help of owner/decision maker.

The most respected organisations in the world understand and excel at this virtue. They become a fierce force to reckon with for others.

I was fortunate to have experiences across startups from scratch to the largest corporations in the world. Based on that, I recommend that “Disagree and Commit” is the most lethal weapon for a company to cherish. #ViolentExecution follows!