Simply stated, WhatsApp Business enables businesses to communicate with their users safely and effectively over the WhatsApp messenger service. WhatsApp Business API has the benefit of being directly linked to a single mobile number and providing a personalized company profile rather than a string of digits. It lets users see who they are conversing with or getting messages from right away. WhatsApp Business API providers also provide accurate delivery information, allowing businesses to track which messages have been received and, eventually, read.
There is now a rising trend to employ business messaging for 'e-commerce,' which allows service and marketing teams to respond to products or customer support concerns with rich, relevant messages, facilitating a new purchase or keeping an existing client satisfied.
Including WhatsApp Business API in your communication approach could be a game-changer and an essential tool for achieving sustainable competitive advantage. We've put up a list of five reasons why you should use WhatsApp Business to communicate with your customers.
1. Establishing superior brand relationships.
Most firms' ultimate aim is to establish strong brand links with customers. And WhatsApp performs on that commitment by allowing businesses to engage with their customers in a private, intimate setting. Businesses can develop 'Business Profiles,' which are one-of-a-kind, completely reputable organization identities, using WhatsApp business API. It enables you to include email and phone numbers, social media links, shop locations, site URLs, and relevant business information or offers. More significantly, your WhatsApp Business API profile allows you to incorporate your brand personality into every engagement with a consumer.
2. Reaching out to customers
Remember the last time your phone buzzed at work or home? Or when was the last time you replied to a direct mail piece? These and many other traditional channels of communication and more modern media like Email and SMS are no longer enough to fulfill users' needs. They're being phased out in favor of more user-friendly omnichannel alternatives. Successful businesses recognize that to provide excellent client experiences, they must go where the fish are and use the platforms their consumers prefer. In fact, as per a Dimensional Data research, 9 out of 10 users wish to interact with companies via messaging, but according to Nielsen, 56 percent would much rather text customer care than call.
3. Engaging on a global scale.
If your client base is international or your consumer travels internationally, be aware that WhatsApp is among the most popular messaging applications in more than a hundred countries as of early 2018. It also has the most significant smartphone ownership rates, with some countries having rates as high as 95%. WhatsApp Business API is now the most popular program for commercial and personal communications in less than a decade since it is free to the public. Apart from China, which prefers WeChat for business interactions, the app's popularity is unsurpassed across Latin America, Europe, Africa, and Asia. The increased use of messaging applications as a channel of choice for business contracts has intensified in these areas as smartphone ownership has increased. As a result, WhatsApp Business API providers must be included in your communications portfolio if you want to reach a wider audience.
4. Promoting two-way dialogues.
Direct conversation between the business and the user is possible nowadays because of WhatsApp. Real interactions don't require one party to text "Y" to indicate ye or close an application and dial the phone to continue the chat. Modern customers would like to interact with companies and have actual dialogues, not just react to one-way messaging. It is particularly true in places where two-way communication was previously impossible due to infrastructure difficulties, poor phone number quality, and inadequate connectivity. WhatsApp solves these problems by being the first app to provide high-quality, dependable two-way texting worldwide. While WhatsApp Business API is fantastic for updates like delivery notices, transaction verification, and customer service. It also provides a more direct approach to engage your consumers and enables two-way interactions that would traditionally take place in a physical store or over privately and securely privately and securely.
5. Messages are sent privately and securely.
It's a continuous fight to keep up on top of continuing in-country legislation and compliance challenges. WhatsApp's end-to-end encryption and rigorous commitment to subscriber privacy are two of its most important features. Customers desire a comfortable but secure way to interact with companies they would like to interact with, evident to WhatsApp users. WhatsApp Business API provider in India also protects businesses, as the necessity for security to be lawful and secure is a constant balancing act. You could also feel assured that the folks you're talking with are who they say they are, thanks to two-factor authentication (2FA) built directly into the app.Written By: Aliya