Privacy Policy

This is the privacy notice of Knowlarity Communications Holding PTE LTD. (“KNOWLARITY”). In this document, "we", "our", or "us" refer to Knowlarity Communications Holding PTE LTD. and its subsidiaries (1) Unique Business FZ LLC, UAE 2) Knowlarity Communications India Pvt. Ltd., India. The office locations of where Knowlarity is located can be found here .

This Privacy Statement/Policy explains the collection, use, protection, disclosure, sharing and transfer, if any, of “personal information” by Knowlarity. We reserve the right to amend this Privacy Policy from time to time based on changes as per the business, legal and regulatory requirements and applicable laws and the same shall be updated on this website.


As used in this Policy, the terms listed below have the following meanings:


A “Customer” is anyone who purchases Knowlarity products or services. When a Customer purchases retail products or services for use by others, those individuals also may be considered Customers for purposes of this Policy.


A “User” is anyone who visits our websites.

Personal Information

“Personal Information” is information that directly identifies or reasonably can be used to identify an individual Customer or User. Examples including but not limited to name, address, telephone number, e-mail address and financial account number etc. Personal Information does not include information that is readily available to the public through no fault of Knowlarity.

Personal information includes:

Personally identifiable information (hereinafter referred to as PII):

“Personally Identifiable Information” is information that is about, or can be related to, an identifiable individual. It includes any information that can be linked to an already identified individual or used to directly or indirectly identify an individual. Personal information does not include information that is anonymous, aggregated, or is no longer identifiable to a specific person.

Sensitive personal data or information (hereinafter referred to as SPDI):

“Sensitive Personal Data Or Information” means personal information which is more sensitive in nature viz. financial information such as Bank account or credit card or debit card or other payment instrument details, Biometric details, passwords or authentication information for any of our products or services etc.

For the purpose of this Privacy Statement, sensitive personal data or information has been considered as a part of Personal Information.

This Privacy Statement describes the Personal Information which we may collect and our approach towards handling or dealing with the same. This Privacy Statement is designed to enable you to understand:

Anonymous Information

“Anonymous Information” means information that does not directly identify and cannot reasonably be used to identify an individual Customer or User.

Aggregate Information

“Aggregate Information” means information about groups or categories of Customers or Users, which does not identify and cannot reasonably be used to identify an individual Customer or User. Aggregate Information is a kind of Anonymous Information.


“Website” means any page or location on the Internet, no matter what device (cell phone, laptop, PC, etc.) or protocol (HTTP, WAP, FTPor other) is used to access the page or location. In this Policy, we use the term website for other similar terms such as “Internet site,” “site,” and “web page.”


  1. This is a notice to inform you of our policy about all personal information that we record about you. It sets out what information we collect from you and the conditions under which we may process any information that we collect from you, or that you provide to us. It covers information that could identify you (“personal information”) and information that could not. In the context of the law and this notice, “process” means collect, store, transfer, use or otherwise act on information.
  2. We regret that if there are one or more points below with which you are not happy, you can raise your concern and revert to us at
  3. We take seriously the protection of your privacy and confidentiality. We understand that all visitors to our website are entitled to know that their personal data will not be used for any purpose unintended by them, and will not accidentally fall into the hands of a third party.
  4. We undertake to preserve the confidentiality of all information you provide to usand hope that you reciprocate.
  5. Our policy complies with local data protection laws, including that required by the EU General Data Protection Regulation (GDPR).
  6. The law requires us to tell you about your rights and our obligations to you in regards to the processing and control of your personal data. We do this now, through this privacy notice and you can also visit for more information.
  7. Except as set out below, we do not share, or sell, or disclose to a third party, any information collected through our website.

The basis on which we process information about you

1. Information we process because we have a contractual obligation with you

When you are receiving service from us or have received some services earlier from us, or otherwise agree to our terms and conditions, a contract is formed between you and us.

In order to carry out our obligations under that contract, we must process the information you give us. Some of this information may be personal information. This includes information such as agent’s details, client’s details, name, contact no., IP address, call data records, call recordings, billing details and KYC details. For mobile applications we collect details of call data records, call recording, mobile device information along with the OS details. We process such data to provide statistics and insights to our clients who have availed our products and services as the performance of the contract we have entered with them.

We may use it in order to:

We process this information on the basis that there is a contract between us, or that you have requested that we use the information before we enter into a legal contract

Additionally, we may aggregate this information in a general way and use it to provide class information, for example, to monitor our performance with respect to a particular service we provide. If we use it for this purpose, you as an individual will not be personally identifiable.

We shall continue to process this information until the contract between us ends or is terminated by either party under the terms of the contract.

2. Information we collect and process with your consent

We will collect and use your and/or your Authorised User(s) Information for certain purposes, such as:

Wherever possible, we aim to obtain your explicit consent to process this information, for example, by asking you to agree to our use of cookies.Sometimes you might give your consent implicitly, such as when you send us a message by e-mail to which you would reasonably expect us to reply. Except where you have consented to our use of your information, we do not use your information in any way that would identify you personally. If you have given us explicit permission to do so, we may pass your name and personal contact information to selected third parties who are engaged with us to provide you services as normal. We continue to process your information until you withdraw your consent. You may withdraw your consent at any time by instructing us at However, if you do so, you may not be able to use our website or our services as normal.

3. Information we process for legitimate interests

We may process the information on the basis there is a legitimate interest, either to you or to us, in doing so.

Where we process your information on this basis, we do after having given careful consideration to:

For example, we may process your data on this basis for the purposes of:

4. Information we process because we have a legal obligation

We are subject to the law like everyone else. Sometimes, we must process your information to comply with a statutory obligation.

For example, we may be required to give information to legal authorities if they so request or if they have the proper authorisation.

This may include your personal information.

Specific uses of information you provide to us

5.Information provided on the understanding that it will be shared with a third party

We may use third parties in order to process your and/or your Authorised User(s)’ and/or end user’s Information. These third parties are obligated to keep such information protected and confidential.

We do not share such information with third parties unless doing so is necessary for purposes provided in our Privacy Policy; and/or to carry out your request and/or permissible under the laws.

We work closely with third parties for developing our Product and facilitating your use of the same. We may disclose the Information to such third parties engaged by us. However, we will make reasonable commercial efforts to ensure that such third parties keep such portions of the Information that they may receive from us confidential as per industry standards.

We may also disclose the information in the circumstances set out herein below

You may withdraw your consent to process your data with a third party at any time by instructing us via However, if you do so, you may not be able to use our website or our services as normal.

6.Who has access to the data we collect

We process and access the data we collect from you. However, we use third parties to assist us with processing your personal data including the following categories of recipients:

These third parties have a contract with us, wherein, they are prohibited from utilizing, sharing or retaining your personal data for any purpose other than we dictate.

We may share your Personal Data as follows:

For more information on the recipients of your Personal Data, please contact us by using the information in the “Contacting us” section, below.

7. Social Media Features

Our website includes Social Media Features, such as the Facebook, Google+ or Twitter button. These Features may collect your IP address, which page you are visiting on our site, and may set a cookie to enable the Feature to function properly. Social Media Features are either hosted by a third party or hosted directly on our Site. Your interactions with these Features are governed by the privacy policy of the third party company providing them.

8. Complaints regarding content on our website

We attempt to moderate content on our website

If you complain about any of the content on our website, we shall investigate your complaint.

If we feel it is justified or if we believe the law requires us to do so, we shall take appropriate actions while we investigate.

You can send an email at

9. Sending a message to our support team

When you contact us, whether by telephone, through our website or by email, we collect the data you have given to us in order to reply with the information you need.

We track your request and our reply in order to increase the efficiency of our business processes. We keep personally identifiable information associated with your message, such as your name and email address to be able to track our communications with you to provide a high-quality service. Knowlarity will use this personal data in accordance with the purpose outlined in this Privacy Notice and is committed to safeguarding the personal data collected.

10. Security

We take protecting your personal information seriously and are continuously developing our security systems and processes. Some of the controls we have in place are:

The personal data that we collect from you is transferred to and stored in India i.e. outside the European Economic Area ("EEA"). It is processed by us or companies operating outside the EEA who work for us or for one of our service providers. If we do this we ensure that your privacy rights are respected in line with this Policy. The most common way we do this is to put in place a specific type of contract.

11. Complaining

When we receive a complaint, we record all the information you have given to us.

We use that information to resolve your complaint.

If your complaint reasonably requires us to contact some other person, we may decide to give to that other person some of the information contained in your complaint. We do this as infrequently as possible, but it is a matter for our sole discretion as to whether we do give information, and if we do, what that information is.

We may also compile statistics showing information obtained from this source to assess the level of service we provide, but not in a way that could identify you or any other person.

Use of information we collect through automated systems when you visit our website

12. Cookies

Cookies are small text files that are placed on your computer's hard drive by your web browser when you visit any website. They allow information gathered on one web page to be stored until it is needed for use on another, allowing a website to provide you with a personalised experience and the website owner with statistics about how you use the website so that it can be improved. Some cookies may last for a defined period of time, such as one day or until you close your browser. Others last longer up to 2 years.

Your web browser should allow you to delete any cookie you choose. It also should allow you to prevent or limit their use

Our website uses cookies. They are placed by software that operates on our servers, and by software operated by third parties whose services we use.

When you first visit our website, we ask you whether you wish us to use cookies. If you choose not to accept them, we shall not use them for your visit except to record that you have not consented to their use for any other purpose.

If you choose not to use cookies or you prevent their use through your browser settings, you will not be able to use all the functionality of our website as normal.

We use the following Cookies:

Third-party Cookies

We may use our own technology or third-party technology to track and analyze usage information to provide enhanced interactions and more relevant communications, and to track the performance of our advertisements.

We sometimes use cookies delivered by us or by third parties to show you ads for our products that we think may interest you on devices you use and to track the performance of our advertisements. For example, these cookies collect information such as which browser you used when visiting our websites.

The third-party we use are as mentioned-below:

DoubleClick uses cookies to improve advertising. Some common applications are to target advertising based on what’s relevant to a user, to improve reporting on campaign performance, and to avoid showing ads the user has already seen.
Google Analytics uses cookies to help us analyze how our websites are used, including the number of visitors, the websites from which visitors have navigated to our websites, and the pages on our websites to which visitors navigate. You can learn about Google’s privacy practices by going to‌partners/
This domain is owned by LinkedIn, the business networking platform. It typically acts as a third party host where website owners have placed one of its content sharing buttons in their pages, although its content and services can be embedded in other ways. You can learn more about privacy
This domain is owned by Facebook, which is the world's largest social networking service. As a third party host provider, it mostly collects data on the interests of users via widgets such as the 'Like' button found on many websites.This is used to serve targeted advertising to its users when logged into its services. To know more, visit &
Luck orange helps us for analytics purpose such as all visitors that are currently on the website or number of visitors visited our website. To know more about privacy practices of lucky orange please visit
OptinMonster help us to converts abandoning visitors into subscribers and customers.

We use Cookies for the following purposes:

How can I control my cookies?

Browser controls

You can use your web browser to:

Where to find information about controlling cookies

Useful information

13. Personal identifiers from your browsing activity

Requests by your web browser to our servers for web pages and other content on our website are recorded.

We record information such as your IP address, location, xxxx, xxxx.

We use this information in aggregate to assess the popularity of the web page on our website and how we perform in providing content to you.

We use the information to analyse the visitors through the use of Google Analytics or third-party service providers.

If combined with other information we know about you from previous visits, the data possibly could be used to identify you personally, even if you are not providing the contact information to our website.

However, we ensure the privacy and security of your personal information at all times.

14. Our use of re-marketing

Re-marketing involves placing a cookie on your computer when you browse our website in order to be able to serve you an advert for our services when you visit some other website.

We may use a third party to provide us with remarketing services from time to time. If so, then if you have consented to our use of cookies, you may see advertisements for our services on other websites.

Disclosure and sharing of your information

15. Information we obtain from third parties

Although we do not disclose your personal information to any third party (except as set out in this notice), we sometimes receive data that is indirectly made up from your personal information from third parties whose services we use.

No such information is personally identifiable to you.

16. Information we disclose to third parties

We may disclose your information to a third-party. Please refer to section 6 for more information.

17. International Transfers of Personal Data

Your Personal Data may be collected, transferred to and stored by us in India and by our subsidiaries and third parties disclosed that are based in other countries. The addresses of our offices where Knowlarity is located can be found   here.

Therefore, your Personal Data may be processed outside your jurisdiction, and in countries that are not subject to an adequacy decision by the European Commission or your local legislature or regulator, and that may not provide for the same level of data protection as your jurisdiction, such as the EEA. We ensure that the recipient of your Personal Data offers an adequate level of protection and security, for instance by entering into the appropriate back-to-back agreements and, if required, standard contractual clauses or an alternative mechanism for the transfer of data as approved by the European Commission (Art. 46 GDPR) or other applicable regulators. Where required by applicable law, we will only share, transfer or store your Personal Data outside of your jurisdiction with your prior consent.

Our websites are hosted in India (AWS Mumbai, GCP Mumbai)

Accordingly, data obtained is processed in UAE and India.

We use the following safeguards with respect to data transferred outside the European Union:

Your Rights & Access to your own information

18. Your Rights

You have a number of rights under data protection legislation which, in certain circumstances, you may be able to exercise in relation to the personal information we process about you

These include:

Where we rely on consent as the legal basis on which we process your personal information, you may also withdraw that consent at any time.

If you are seeking to exercise any of these rights, please contact us using the details in the “Contact Us” section below. Please note that we will need to verify your identity before we can fulfil any of your rights under data protection law. This helps us to protect the personal information belonging to our customer against fraudulent requests.

Other matters

19. Online Advertising

Knowlarity works hard to detect and prevent junk e-mails (also referred to as “spam” e-mails) from ever reaching your computer. However, if you are receiving unwanted spam from a Knowlarity e-mail address, please contact us for assistance at

20. Account Set-Up

When selecting User names and passwords for Knowlarity accounts, you should choose words or characters that are not obvious. Likewise, you should always keep Personal Information such as account numbers, usernames, passwords or similar information in a secure place and not share the information with others

21. Use of site by children

22. Encryption of data sent between us

We use Secure Sockets Layer (SSL) certificates to verify our identity to your browser and to encrypt any data you give us.

Whenever information is transferred between us, you can check that it is done so using SSL by looking for a closed padlock symbol or other trust marks in your browser’s URL bar or toolbar.

23. Support Data

Support Data is the information we collect when you submit a support request or run an automated troubleshooter, including information about hardware, software, and other details related to the support incident, such as: contact or authentication information, chat session personalization, information about the condition of the machine and the application from when the fault occurred and during diagnostics, system and registry data about software installations and hardware configurations, and error tracking files. We use Support Data as described in this privacy statement, and additionally use it to resolve your support incident and for training purposes.

24. Payment Data

Payment Data is the information that you provide when you make online purchases. This may include your payment instrument number (e.g., credit card, PayPal, Paytm), your name and billing address, and the security code associated with your payment instrument (e.g., the CSV or CVV). You hereby acknowledge and agree that the Payment Data, to the extent consisting of details related to the manner and mode of payment of fees for the use of the Website and Services (such as details of your bank account, credit card, debit card, net banking, etc.), submitted by you while making payment of fees: (a) goes through the safe and secure transaction process provided by Knowlarity’s payment gateway partners such as CC Avenue and Razor pay; (b) goes through the Visa or MasterCard pages, UPI, wallets as the case may be, based on your payment method(s) in order to prevent any misuse of your payment details; (c) Banking Channel for NEFT/RTGS/IMPS - Like HDFC, ICICI, Indusind, CITI Singapore, CITI UAE, CITI India; and (d) that such payment details are not shared with the Website, Knowlarity, its subsidiaries, affiliates and third parties or any other users of the Website and Services.

Please note that Knowlarity may change or update payment methods and gateway partners time to time as required by business requirement. To know more about or practices you may email us at

25. How you can complain

26. Retention period for personal data

We will not keep your personal data longer than we need to, and will only use your personal data for the purposes set out in this Policy. We will always keep your personal data in accordance with applicable legal and regulatory requirements.

We keep your personal information only for as long as required by us:

After the expiry of the applicable retention periods, your Personal Data will be deleted. If there is any data that we are unable, for technical or legal reasons, to delete entirely from our systems, we will implement appropriate measures to prevent any further use of such data.

For more information on data retention periods, please contact us by using the information in the “Contacting us” section, below.

27. Compliance with the law

Our privacy policy has been compiled so as to comply with the law of every country or legal jurisdiction in which we aim to do business. If you think it fails to satisfy the law of your jurisdiction, we would like to hear from you.

However, ultimately it is your choice as to whether you wish to use our website.

28. Contact us

If you would like to exercise one of your rights as set out in the “Your rights”, or if you have questions regarding this Privacy Notice or the way your personal information is processed please mail us at , please contact us by one of the following means:



Data Protection Officer
Knowlarity Communications Private Limited
AWFIS, Ambience Mall, 7th Floor,
Gate No. 4, Ambience Island,
NH8, Gurugram,
Haryana, 122002

29. Review of this privacy policy

This privacy policy was most recently updated in April 2021. We may update this privacy notice from time to time as necessary. If we make changes to it, then we will take appropriate steps to bring those changes to your attention. The terms that apply to you are those posted here on our website on the day you use our website. We advise you to print a copy for your records.

If you have any questions regarding our privacy policy, please email at

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