MG Motor uses Knowlarity’s Virtual Mobile Number Solution for Quality Leads Generation

MG Motor uses Virtual Mobile Number Solution to enhance lead generation

MG Motor uses Knowlarity’s Virtual Mobile Number Solution for Quality Leads Generation

The MG Motor India website manifests an array of options for its customers to select like the types of vehicles, services, e-booking, test drive to store locator and self-help menus. The aim is to deliver a seamless customer experience.

    Customer name
    MG Motor


    Organization site


Tracking of every leads generated from marketing campaigns

The challenges faced by the MG motor’s India team was to have access to a centralised lead management system in handling customers from their marketing campaigns of print & digital advertisements.

Followed by some other challenges such as no live tracking & monitoring of the leads handled by the agents of the designated dealers, absence of tracking customer support teams with no proper TAT for closure of any sales deals. Hence, they were not able to measure the customer satisfaction rate in the services they offered.

Secure, Scalable & Robust Lead Management Platform

Cloud-based Virtual Mobile Number’s hierarchy Solution has helped in maintaining a centralised lead and communication platform while automating the workflow of the operational process for each dealer.

Success Post Knowlarity Solution

Simplified Call & Lead Management with Satisfied Customer Experience

The business process has significantly improved and now they can track each lead generated through the marketing campaigns in real-time. Hence, every dealer, area manager & relationship manager can now measure the success of a particular campaign by tracking the received leads. The call management system has aided them to track the total calls received/answered/missed etc with recordings of customer & dealer conversations. Also, they are able to know if any customer calls after office hours. In case of any missed calls, those callers can be called back.

Milestones Achieved

Improved agent productivity & increased success rate of all ad campaigns
Efficient lead management system lead to increased ROI
Real-time monitoring of TAT with live call tracking & recordings
Analytics Dashboard for Deep Customer Insights for satisfied CX