The MG Motor India website manifests an array of options for its customers to select like the types of vehicles, services, e-booking, test drive to store locator and self-help menus. The aim is to deliver a seamless customer experience.
Followed by some other challenges such as no live tracking & monitoring of the leads handled by the agents of the designated dealers, absence of tracking customer support teams with no proper TAT for closure of any sales deals. Hence, they were not able to measure the customer satisfaction rate in the services they offered.
Cloud-based Virtual Mobile Number’s hierarchy Solution has helped in maintaining a centralised lead and communication platform while automating the workflow of the operational process for each dealer.
Simplified Call & Lead Management with Satisfied Customer Experience
The business process has significantly improved and now they can track each lead generated through the marketing campaigns in real-time. Hence, every dealer, area manager & relationship manager can now measure the success of a particular campaign by tracking the received leads. The call management system has aided them to track the total calls received/answered/missed etc with recordings of customer & dealer conversations. Also, they are able to know if any customer calls after office hours. In case of any missed calls, those callers can be called back.