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OYO’s Weddingz.in is using Knowlarity’s Virtual Number Solution for Lead Generation Process

OYO Weddingz improved their Lead Generation for Business Growth.

OYO’s Weddingz.in is using Knowlarity’s Virtual Number Solution for Lead Generation Process

India’s largest hospitality chain OYO has acquired Mumbai-based Weddingz.in, an online marketplace for wedding venues. Weddingz.in is a technology-enabled wedding planning service. Their users can explore from over a thousand listed venues and vendors across multiple Indian cities that cater to the weddings/events market. In the era of online marketplace, businesses are delivering digital experiences by transforming the traditional service modals to keep with changing customer needs. India’s largest wedding organizer, Weddingz.in aims to offer great content around wedding services with a user-friendly web interface and impeccable customer experiences by creating great memories for its clients. With Knowlarity’s virtual number they have been able to increase their quality customer acquisition process while offering seamless customer support with real-time tracking & much more.

    Customer name
    OYO

    Industry
    Hospitality

    Organization site
    https://weddingz.in/

    Location
    Mumbai

The Problem

Centralized system with live tracking of calls related to venues/hotels/banquet halls bookings

Weddingz by OYO witnessed difficulty in tracking every call related to leads, ​booking, and queries. Besides, a similar issue was faced in tracking every call detail received for queries/bookings related to their ​Venues​/ Hotel/ Banquet halls​​ & of the business number mentioned on their website.

This resulted in missing out on quality/potential leads, absence of real-time tracking & monitoring the calls received/ missed/ answered, no live recording of every call. It was added by low uptime not reaching upto 99% with no dedicated calling line identification to increase the connectivity success rate.

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Scalable & Easy to Integrate Unified Communication Platform

Cloud-based Virtual Number Solution with IVR (Interactive Voice Response) service has​ ​helped in automating the workflow of the process of tracking each ​​Venues queries & bookings​. The IVR services have helped in offering a personalized welcome greeting to every customer​ who calls in their business number. Knowlarity has offered unique 24602 Virtual Numbers to ​OYO across the country, which have been mapped to their suppliers. As a result of which, these Virtual Numbers act as designated Venues business numbers. This smart solution bridged the gap of connecting each ​customer to the designated Property/Venue’s business number via Knolwarity’s call routing feature. The outcome of which was keeping track of every incoming call in real-time analytics dashboard related to the respective Property/Venues and monitoring every activity of each Venue.

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Success Post Knowlarity Solution

Delivering Seamless Customer Engagement on a Smart Platform

A smart solution like the Virtual Number Solution powered by Knowlarity offered ​Weddingz.in sales department the opportunity to keep track of every lead from various calls received, missed and answered to scale accordingly. The activation of thousands unique virtual numbers across pan India has leveraged them to offer their services to the customers in a larger space while keeping track of every lead to serve them better in the future. Even during the COVID phase, a remote team had simply managed to serve every customer queries instantly.

Milestones Achieved

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The uptime is now 99% or more
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Customers can easily connect to respective Venues across Pan India.
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Improved Lead Management System efficiency.
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Real-time monitoring with live call tracking and call recordings
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Analytics dashboard for actionable customer insights