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The Fruit & Vegetable arm of a premier milk & produce arm leverages Knowlarity’s Virtual Number and Click2Call for better supply management

The Fruit & Vegetable arm of a premier milk & produce arm leverages Knowlarity’s Virtual Number and Click2Call

The Fruit & Vegetable arm of a premier milk & produce arm leverages Knowlarity’s Virtual Number and Click2Call for better supply management

The organized market of Food and Vegetable Produce along with Milk and Milk Products has been dominated by players who have extensive knowledge not only about their consumers and consumption habits but also information on what all is required for them to be the primary choice for their consumers. And in most cases it means, adopting technologies that empower their internal processes. India’s premier organized Milk and Food & Vegetables cooperative that has been around in the form of booths near Residential areas for decades has adopted cloud communication technologies to interact better internally. The company uses Knowlarity’s Virtual Number Solution and Click2Call to help sales teams and booth owners interact with each other and streamline processes.

    Customer name

    Industry
    FMCG

    Organization site

    Location
    India

Absence of Single Communication Point

The heritage brand has a number of outlets which sell dairy products and fresh produce. There are 420+ outlets which cater to 1.5 lakhs customers daily.

Booth owners would have different numbers for different sales teams. If they had to place an order for multiple products, they would have to dial up different sales teams. The process was cumbersome for the booth owners. They would end up spending more time on placing orders than they ideally should. For the brand’s sales teams, this in turn led to inefficiencies in operations. The sales team often spent time on redirecting orders. The data on orders and prediction models wasn’t in tandem with the sales team.

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Integrating Business Processes on a Single Platform

Knowlarity's Cloud-based Virtual Number Solution aids the company to streamline and automate its sales process hence streamlining other operations. It helps booth owners connect with the sales team of the company, routed through Knowlarity’s server.This solution also uses intelligent routing feature technology which directs the booth owner to the right/desired team while exhibiting customer data. Hence, this results in answering everycall while keeping track of every incoming call and monitoring every call received, answered and missed by the support team. Every activity is now simply managed on a single platform of real-time call analytics dashboard that comes as an in-built feature of the Virtual Number. The Click2Call Solution helps the sales team to reach out to the booth owners to take orders, send invoices and other details. Both the solutions are data driven and aid the company to make their operations more efficient.

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Success Post Knowlarity Solution

Virtual Numbers for Enhanced Operational Efficiency

Knowlarity’s Virtual Number API integration enables call routing & assigning unique contact numbers to zonal sales teams. Booth Owners’ orders are now being tracked with call monitoring, recording and live tracking in place. Call recording, and insights analytics report of call details are now available. The hierarchical system of data ensures that now every leadership, zonal & state head can get sales teams as well as zonal based insights.

Milestones Achieved

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Single Place of Contact for booth owners
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Improved productivity
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Efficient & data driven lead management
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Managing booth orders with quick set up without infusing CapEx
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Live performance tracking of the remote sales team via real-time call analytics dashboard