Talk to Sales:
 INDIA 1800-419-0333
  •  INDIA 1800-419-0333
  •  SINGAPORE +65-315-85-434
  •  PHILIPPINES +63-264-06-899
  •  DUBAI/UAE +971-455-08-331
  •  THAILAND +66-208-03-980
  •  SAUDI ARABIA +966-11-5204444

ADVERTISING AGENCIES

Increase outreach and return on investment on campaigns, automate communication with followers

Advertising Agency
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PROBLEM

Limited outreach to target audience, suboptimal return on investment in marketing campaigns, lack of personal communication with followers

The media industry in India comprises of many different sections under its fold. Cable, television, print and films, advertisement, radio, music and so many online sources are also playing a major role in the media industry. The media industry has seen a growth of 13% in the last year and reached 1.5 trillion and the report also forecast that the industry is expected to reach 2.0 trillion by 2020 at a compound annual growth rate of 11.6 percent. In today’s scenario, one of the major segments of mass media is advertisement. Advertisement industry has evolved from a small scale business to a full-fledged industry contributing to 0.45 percent of the GDP. No matter how good one’s products or services are, efficient advertising and marketing are always needed.

Every advertising campaign or advertisement wants to reach out the maximum number of masses without investing plenty of money and manpower. The conventional methods of advertisement being radio and TV broadcast, cable television, outdoor billboards are well established and easy to place but yet not effective in today’s competitive market. Whereas, non-traditional methods like digital advertising and marketing, online advertising, mass broadcast of messages are more effective and easy to utilize. Cloud telephony products are very useful in this regard while using conventional methods one can’t reach the targeted audience effectively. In advertising and marketing, it is important to rectify which medium is giving the best return on investment so that company can invest efficiently in different advertising methods. By adopting cloud telephony products companies can not only overcome these problems but can also go an extra mile in serving their customers by communicating better.

SOLUTION

How Knowlarity’s cloud telephony services help advertising agencies

Smart IVR

With IVR Solutions, not only will you never miss a call again, you can also direct the caller to the right person improving customer experience manifold. Coupled with Automated Speech Recognition, IVR can also record voice responses, allowing you to give a more human-like experience to the caller and establish a connect in the first interaction.

Outbound Text and Voice Messages

Generating a huge following comes with the restriction of creating a personal connect with your customers. Your content is the way, but sometimes it takes going the extra mile. Make automated recorded calls to your follower base, and send personalized messages using outbound calling and messaging services.

Missed Call and Virtual Number

Record data from your marketing campaigns with just a missed call. Coupled with multiple virtual numbers, you can advertise different numbers on different media, which will help you understand which medium yields the most revenue.

Toll-free number

A toll-free number allows your customers to connect with you for free. Be it giving feedback or getting in touch with you for the smallest of queries – a toll-free number will always ensure your business is just a call away.

OUTCOME

Smart IVR strengthens the company with comprehensive marketing, sales, and customer support solution. It can process a huge amount of calls without and complexity whereas missed call solution can be used for different marketing campaigns and can also be used for promotional advertisements. Using virtual number promotion in various advertising channels ROI can be analyzed. ROI helps to evaluate the best marketing channel and invest in future accordingly. Outbound text and voice messages help agencies and companies to target potential clients. These non-conventional advertising methods work well for many people with a limited budget as well as for any other giant company.

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Or, Talk to Sales
 INDIA 1800-419-0333
  •  INDIA 1800-419-0333
  •  SINGAPORE +65-315-85-434
  •  PHILIPPINES +63-264-06-899
  •  DUBAI/UAE +971-455-08-331
  •  THAILAND +66-208-03-980
  •  SAUDI ARABIA +966-11-5204444
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