MARKETING AGENCIES

Never miss a call, increase engagement manifold and analyze marketing campaigns with real-time data

Marketing
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PROBLEM

Little edge over the competition, low frequency of personalized outbound communication besides emailers and social media

Marketing and advertising industry has evolved from small-scale businesses to a fully fledged industry contributing 0.45 percent in GDP. No matter how good is one’s products or services an efficient advertising and marketing always needed.

Every marketing campaign wants to reach out the maximum number of masses without investing plenty of money and manpower. The conventional methods of advertisements and marketing are radio and TV broadcast, cable television, outdoor billboards and other media placements, though these methods are well established and easy to place but yet not effective in today’s competitive market. Whereas non-traditional methods like digital advertising and marketing, online advertising, mass broadcast of messages are more effective and easy to utilize.

Cloud telephony products are very useful in this regard while using conventional methods one can’t reach the targeted audience effectively. In advertising and marketing, it is important to rectify which medium is giving the best return on investment so that company can invest efficiently in different advertising methods. By adopting cloud telephony products companies can not only overcome these problems but can also go an extra mile when it comes to serving their customers.

SOLUTION

How Knowlarity’s cloud telephony services help marketing agencies

Toll-free , Virtual Number + Smart IVR

With a virtual number, you can now give your business an identity with a singular number, which you can publish everywhere. Making it toll-free will allow your customers to call you for free, allowing them to easily reach you whenever they have an order to make, give a feedback or ask any queries.

With an IVR, your customers can now get to the right person when they call, allowing your team to invest their manpower in calls they should be taking, and freeing up their bandwidth from directing and redirecting calls again and again.

Outbound Text and Voice Messages

Generating a huge customer base comes with the need (and restriction) to maintain a personal connect with them. Sometimes, going the extra mile can differentiate you from your competitors and help you generate the much-needed loyalty from your customers. Make automated and personalized recorded calls to your customers and inform them about upcoming campaigns, or send any other notifications using outbound calling and messaging services.

Missed Call Solutions

Being one of the most efficient ways to monitor RoI on marketing campaigns, a missed call number allows you to record data and track which marketing method is the most effective – allowing you to reinvent your marketing strategy as and when required. All your customers will have to do is give a missed call – you can use it to conduct polls and gauge public opinion, providing your viewers an easy method to participate and increasing the number of participations.

OUTCOME

Smart IVR strengthens marketing companies with comprehensive marketing, sales, and customer support solutions. It can process a huge amount of calls without any complexity whereas missed call solutions can be used for different marketing campaigns and can also be used for promotional advertisements.

Using virtual number promotion in various advertising channels, ROI can be analyzed. ROI helps to evaluate the best marketing channels and plan future investment accordingly. Outbound text and voice messages help agencies and companies target potential clients. These non-conventional marketing methods work well for many people with a limited budget as well as for any other giant company.

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