Never miss a call, increase engagement manifold and analyze marketing campaigns with real-time data
Little edge over the competition, low frequency of personalized outbound communication besides emailers and social media
Cloud telephony products are very useful in this regard while using conventional methods one can’t reach the targeted audience effectively. In advertising and marketing, it is important to rectify which medium is giving the best return on investment so that company can invest efficiently in different advertising methods. By adopting cloud telephony products companies can not only overcome these problems but can also go an extra mile when it comes to serving their customers.
How Knowlarity’s cloud telephony services help marketing agencies
With a virtual number, you can now give your business an identity with a singular number, which you can publish everywhere. Making it toll-free will allow your customers to call you for free, allowing them to easily reach you whenever they have an order to make, give a feedback or ask any queries.
With an IVR, your customers can now get to the right person when they call, allowing your team to invest their manpower in calls they should be taking, and freeing up their bandwidth from directing and redirecting calls again and again.
Generating a huge customer base comes with the need (and restriction) to maintain a personal connect with them. Sometimes, going the extra mile can differentiate you from your competitors and help you generate the much-needed loyalty from your customers. Make automated and personalized recorded calls to your customers and inform them about upcoming campaigns, or send any other notifications using outbound calling and messaging services.
Being one of the most efficient ways to monitor RoI on marketing campaigns, a missed call number allows you to record data and track which marketing method is the most effective – allowing you to reinvent your marketing strategy as and when required. All your customers will have to do is give a missed call – you can use it to conduct polls and gauge public opinion, providing your viewers an easy method to participate and increasing the number of participations.
Using virtual number promotion in various advertising channels, ROI can be analyzed. ROI helps to evaluate the best marketing channels and plan future investment accordingly. Outbound text and voice messages help agencies and companies target potential clients. These non-conventional marketing methods work well for many people with a limited budget as well as for any other giant company.