PRINT MEDIA

Increase conversions and RoI on marketing campaigns, automate communication with customers

print-media
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PROBLEM

Low conversions, low RoI on marketing, little personal connect with customers

A persistent question among marketers is regarding the return on investment of the campaigns launched. While social media campaigns, search engine rankings, website hits are yardsticks for online presence; tracking print media ROI has been a tough one until now. It’s difficult to gauge how many leads did the print advertisement in the newspaper or top-notch magazine generate unless you give them a dedicated coupon through which leads can be checked through redemptions. Companies usually face challenges of indulging customers who see their print ads and establish a point of connection, allowing them to convert cold leads to hot ones through targeted marketing campaigns.

SOLUTION

How Knowlarity’s cloud telephony services help print media businesses

Toll-free, Virtual Number + IVR

With a virtual number, you can now give your business an identity with a singular number, which you can publish everywhere. Making it toll-free will allow your customers to call you for free, allowing them to easily reach you whenever they have an order to make, give a feedback or ask any queries. With an IVR, your customers can now get to the right person when they call, allowing your team to invest their manpower in calls they should be taking, and freeing up their bandwidth from directing and redirecting calls again and again.

Missed Call Solutions

Being one of the most efficient ways to monitor RoI on marketing campaigns, a missed call number allows you to record data and track which marketing method is the most effective – allowing you to reinvent your marketing strategy as and when required. All your customers will have to do is give a missed call, which is far more convenient than signing up on an online portal or getting on a call with an agent to register themselves.

OUTCOME

With the toll-free number posted on all print advertisements, the customer can immediately get in touch with the business when he finds the ad intriguing. Putting a missed call number on the ad creates an action tab for the reader and sparks a curiosity to explore the service for which the ad has been posted. As a result, your print media firm can experience a boom in its business, and devise efficient marketing strategies with more and more data that comes their way.

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