What are missed call services and How do they work?

Apr 22, 2022

Remember when your buddies would leave you missed calls because calling rates were costly, and you didn't want to waste their money? Isn't it true that the missed call alert worked? It prompted you to call them or respond in some way.

A similar scenario plays out when it comes to your business and its customers. It's all part of a marketing tactic known as pull marketing. And this idea is proving to be a huge success for businesses all over the world. They're generating leads, growing their consumer base, expanding their databases, and more.

Businesses use missed call services for various functions, including client identification, lead generation, NGOs assistance, COD confirmation, etc. But do you have any idea what it is and how it works? If yes, keep reading the article to understand what missed call services are and how it works.

What are Missed Call Services?

Businesses employ missed call service, a cloud telephony solution, to market products or services, conduct polls or surveys, authenticate consumers, etc. Customers are advertised with a phone number on various venues, including social media, websites, and offline marketing. Customers can then call the designated number to register for the product/service, volunteer, provide feedback, express support, or any other predetermined corporate or organizational necessity.

How does a Missed Call Service Work?

This cloud telephony solution evolved due to the way people in India communicate. Personalizing the reaction to a single missed call has benefited brands greatly. A missed call might be followed up with an SMS, another phone call, or both.

After 2-3 rings, clients that call your business on the dedicated missed call number are instantly disconnected. As a result, clients are not charged for phone calls. The basic caller information is then recorded in your account, which may be exported to a spreadsheet for further analysis. The same data can be used to meet the needs of the business.

Process steps:

  1. The customer sees your ad/promotion The customer then dials your virtual phone number from an advertisement.

  2. The call is received and then disconnected. When a call comes to your virtual number linked to a missed call flow in your account, it is disconnected.

  3. Spreadsheets are used to track leads. Your callers' contact information can be exported to a Google spreadsheet.

  4. Callback service or text message Once a missed call lands on your virtual number, an automated callback or SMS can be triggered to tell a consumer.

Because of the convenience it delivers to both customers and businesses, the missed call service is a flourishing service for various industries. Because of today's hectic and fast-paced lifestyles, many customers don't have time to interact with businesses and seek out more convenient alternatives. Furthermore, some clients do not have access to a fast and consistent internet connection or do not want to pay to phone a corporation. This is a particular issue in emerging countries such as India. A missed call service is an excellent tool in this situation since it provides a cost-free and straightforward mode of contact.

The following are the ways businesses are employing missed call services to take their business to the next level.


Many businesses require their consumers to make a missed call to a designated number to verify the order's and the customer's legitimacy.

Extend your Reach

It is easier for firms to access even remote areas with this cost-free way of communication while also receiving accurate client information.

Aside from the purposes above, organizations and corporations use missed call services in various ways, such as providing score updates for a sporting event, candidates' exam results, mobile or bank account balances, enrolling voters, or simply showing support for a cause. Missed call marketing has a wide range of applications.

Final Thoughts

Missed call service is extremely beneficial to businesses and organizations in various industries, including healthcare, e-commerce, food delivery, politics, and many more. It's one of the most practical methods for customers and businesses to communicate, and it's worked before! It can influence new markets, whether urban or rural, with minimal infrastructure requirements. Call us at 1800-1020-340 to get missed call alert solutions and transform your business, whether you're a non-profit or a major international corporation.

Written By:  Aakanksha


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