Knowlarity is now a part of Gupshup, world leading conversational engagement platform, to build on new resources & capabilities in its ambit

Published : Feb 2, 2022

India, February 2, 2022 - Knowlarity is now a part of Gupshup as it gets acquired by the global giant in the conversational engagement space. Knowlarity is a world class leader in cloud communications, offering cloud telephony, AI-powered voice assistants and speech analytics solutions to over 6,000 customers across 65 countries. The acquisition complements Gupshup’s industry-leading Conversational Messaging suite and equips Gupshup with a AI-Powered voice & video communications suite.

Knowlarity offers businesses unparalleled reliability and intelligence by enabling customer engagement through voice, video and AI-enabled chatbots/voicebots, leading to improved customer communication, collaboration and ROI. Knowlarity’s solutions are being used across multiple industries from BFSI to Consumer Goods and from IT/ITeS to Healthcare and across a variety of customer journeys covering sales and lead generation, customer service and support, automated calls, surveys and feedback, logistics and delivery and remote work.

“We at Knowlarity are excited to be part of the Gupshup family. This will lead to richer experiences for our existing and future customers, alongwith product enrichment and significant geographical expansion opportunities.” said Yatish Mehrotra, CEO, Knowlarity

“As business-to-consumer engagement becomes conversational, Gupshup is busy enabling more ways for businesses to deliver rich experiences. With the addition of Knowlarity’s products, businesses will now be able to build seamless conversational experiences across both messaging and voice channels”, said Beerud Sheth, co-founder and CEO, Gupshup. “Knowlarity is the clear market leader in voice - their comprehensive product suite, customer traction and employee base of voice experts will further enhance Gupshup’s leadership position. I’m excited to welcome the Knowlarity team to the Gupshup family”

In 2021, Gupshup became a Unicorn with a valuation of $1.4 billion and raised $340 million from Tiger Global, Fidelity Management and Research Co. LLC and other marquee global investors.

The need for businesses to maintain effective communication with their customers is key to building stronger and long-lasting relationships regardless of sector, stage or markets. The pandemic has only accentuated this need - and increased the demand for unified and seamless communication solutions that allow companies to connect with their customers across all channels.

The coming together of Gupshup and Knowlarity creates a unique product offering for customers across geographies, cementing the leadership position that both businesses have attained in the space of conversational engagement and cloud-based communications. As early believers in Knowlarity, Sequoia India continues to remain excited about this sector. We are thrilled about this milestone and look forward to an enduring partnership" said Sandeep Kher, Sequoia Capital India and South East Asia

“Our investment and journey with Knowlarity over the years continues to strengthen our belief that India produces world class SaaS businesses. Gupshup and Knowlarity are a natural fit. We would like to congratulate the teams at Gupshup and Knowlarity and wish them all the very best as they form a strong partnership in the years to come” said Subeer Monga, Partner, Mayfield India

About Knowlarity

Knowlarity enables automated communication by allowing businesses to work online via Cloud. It allows businesses to work on an effective communication network via cloud solutions such as Click to call, number masking, multi-level IVR system, WhatsApp Business API, Toll-free no, Embeddable Video Platform, AI-enabled solutions like Speech Analytics & VoiceBot/ChatBot, and more. Knowlarity has the ability to empower your teams with virtual working solutions to ensure business operations shouldn't get affected by enabling working from anywhere. For more information, please visit

About Gupshup

Gupshup enables better customer engagement through conversations. Gupshup is the leading conversational engagement platform, powering over 6 billion messages per month. Across verticals, thousands of large and small businesses in emerging markets use Gupshup to build omni-channel conversational experiences across marketing, sales and support. Gupshup provides a single messaging API for 30+ messaging apps, AI-powered voice solutions, a rich conversational experience-building tool kit, 500+ integrations with leading CRM, eCommerce and Marketing Automation systems and a network of emerging market partnerships across messaging apps, device manufacturers, ISVs and mobile operators. With Gupshup, businesses have made conversations an integral part of their customer engagement success.