If you happen to meet an expert from the BPO industry, remember to ask them this question: “Which is more difficult, inbound calling or outbound calling?” In good probability, the answer would be outbound calling, since making several calls in a day and convincing prospects to make a purchase can be challenging.
The success ratio for outbound calling processes is slightly low as compared to inbound calls because it is you reaching out to prospects, and not the other way round. The factor that makes outbound calls difficult is manual errors that calling agents sometimes make unintentionally. Such mistakes affect business productivity negatively. This could be the reason why most companies invest in an automated calling system.
Not sure whether you should deploy an automated calling system into your outbound calling operations? Check out the following features and then make a decision:
- Automated calling
As the name suggests, the automated calling system schedules a call automatically as soon as the calling agent is relieved from the current call. Thanks to automated calling, you can save a great deal of time that your outbound call centre agents waste by dialling the wrong numbers or sitting idle.
With the help of ACS, You can boost your agents’ productivity and make each minute count. It's obvious–the more calls you make in a day, the more likely you are to close deals and generate the desired profit.
- Compliance with TRAI
One of the major risks involved in outbound calling is that one may breach the rules and regulations set by the government. You should not take this lightly. Every time you make marketing calls to potential customers who have opted for the DND (Do Not Disturb) service, you create a problem for yourself.
Well, prospective customers can complain against you for making unsolicited calls to the authorities, which can put your business at great risk. Consequently, you may have to bear a steep penalty or deal with a legal court case.
That is where the significance of the automated calling system increases manifold. It helps you comply with the TRAI rules and reduces the risk of legal consequences.
- Call recording
Nurturing your leads with outbound calls is not easy, since there is a high possibility of experienced agents coming across complex questions that they are unable to answer. Of course, it will result in hang-ups and put you in a tough spot.
However, you can turn the tide with the automated calling system. It helps you increase the number of calls in a day to the maximum and records each call so that you can use the recordings for training and improvement.
Besides improving your employee training programs, call recordings help you cover those questions that are missing from your outbound call scripts. The use of well-developed scripts by your calling agents improves the likelihood of their closing the deal in a short period.
- Summing up:
Handling outbound call centre operations has always been a difficult job because of the many challenges that appear every day. However, you can overcome these with the help of an automated calling system equipped with outstanding features that advances your agents in the direction of their business goals.
With the help of this blog, we have tried to shed light on the top features of the automated calling system to help you understand the difference it can make to your business. If you are impressed by the features mentioned above and wish to benefit from the same, contact Knowlarity and explain your business requirements.
In case you still have some doubts about deploying the automated calling system, please feel free to give a call at 1800-1020-340 to have experts answer your questions.Written By: Manna Khare