The Role of Toll-free Numbers in Attribution Modeling and Marketing ROI

Mar 13, 2023

Toll-free number solutions have become vital to the marketing strategy with the increased allocation of resources towards digital advertising channels. The challenge of obtaining a return on investment (ROI) through digital advertising is a serious issue experienced by marketers. Despite investing in marketing ad campaigns, measuring the efficacy of a specific campaign can prove to be a formidable task.

However, to achieve optimal results, digital marketers must ensure that ad spend monitoring is a part of their process. Additionally, getting a clear grasp of the online-to-offline impact of your digital ad campaign can help make better marketing decisions.

In the present-day mobile-centric landscape, it is logical that the most instinctive path for conversion is through a phone call, rather than a cumbersome web form. When one ponders over it, click-to-call is decidedly more convenient and prompt for potential leads, as opposed to completing a time-consuming web form. While online conversions can be measured, offline conversions such as phone calls are often disregarded.

This oversight can pose a significant impediment since it inhibits our capacity to accurately evaluate and enhance digital ROI. This is where getting a toll-free number becomes important. Including these numbers as a call to action in the marketing ad campaigns both offline and online helps you track the response to this number.

In this blog post, we will discuss the role of toll-free numbers in attribution modeling and marketing ROI but before we shall cover what are they, how to get a toll-free number and the benefits of getting a toll-free number online.

What is a Toll-Free Number Solution?

A toll-free number is a phone number that customers can call for free from anywhere in the country. These numbers are typically used by businesses to provide customer service, sales support, and other related services. The toll-free number for business is often used in conjunction with call tracking and attribution modeling to help them measure the performance of their marketing campaigns.

A toll-free number solution is a comprehensive service that provides customers with a free and easy way to reach out to businesses. It also offers businesses supplementary services, such as call tracking, call forwarding, and virtual phone systems. These services are meticulously tailored to help businesses augment their customer service, optimize their communication channels, and boost their digital footprint.

Acquiring proper credit and attribution in the marketing campaigns for conversion points, including phone calls, allows businesses to fully optimize their ROI and execute informed marketing strategies. This is done through the analysis of the detailed call analytics captured from the ads through the calls made to the unique toll-free virtual numbers.

The Role of Toll-free Numbers in Attribution Modeling and Marketing ROI

How to Get a Toll-Free Number?

If you're considering implementing a toll-free number solution for your business, the first step is to determine how to get a toll-free number. There are a few options available, including purchasing a number from a telecom provider, using a third-party provider, or getting a toll-free number online. It's important to consider factors such as cost, features, and ease of use when evaluating different toll-free number providers.

Here are the steps to follow in order to get one for your business!

  • Determine needs and the essential features required with the toll-free number for business, such as call forwarding and voicemail.
  • Choose a reputable provider that offers toll-free number services.
  • Select a toll-free number that aligns with your business needs, either randomly assigned or a vanity number that spells out a word associated with your business.
  • Sign up for the service with your chosen provider by completing an online application and providing payment information.
  • Configure your toll-free number settings, such as call forwarding, voicemail, and other necessary features.
  • Once the setup is complete, your toll-free number is ready to use, and you can start receiving calls from your customers.
  • Keep in mind that there may be costs associated with obtaining a toll-free number, such as monthly service fees or per-minute charges for calls, so carefully review pricing and terms of service before committing.

The Role of Toll-Free Numbers in Attribution Modeling and Marketing ROI

In the world of marketing, measuring the return on investment (ROI) of various campaigns and channels is essential to ensure that businesses are investing their resources effectively. Attribution modeling plays a critical role in determining the ROI of marketing efforts, and toll-free numbers can be a valuable tool in this process.

Attribution modeling is the practice of determining which marketing channels or campaigns are driving the most conversions or sales. This process can be complex, as there are often multiple touchpoints involved in a customer's journey to a purchase. Attribution models seek to assign credit to each of these touchpoints, enabling businesses to understand which channels are driving the most value.

Once you've acquired a toll-free number, it's time to implement it into your attribution modeling strategy. These numbers can play an essential role in attribution modeling because they enable businesses to track which specific campaigns or channels are driving inbound calls. By assigning unique toll-free numbers to different campaigns, businesses can determine which campaigns are generating the most phone calls, and subsequently, which campaigns are driving the most conversions.

Here is the role of toll-free numbers in attribution modeling and marketing ROI:

Call Tracking

One of the primary benefits of using toll-free numbers in attribution modeling is the ability to accurately track the source of inbound calls. Without toll-free numbers, it can be challenging to determine which specific campaign or channel is driving a particular phone call.

For example, a customer may see a television advertisement, conduct research online, and then call a business using a phone number listed on the website. Without toll-free numbers, it can be difficult to determine whether the television advertisement or the website played a more significant role in driving the call.

Conversion Tracking

By using unique toll-free numbers for each campaign, businesses can accurately track which campaigns are driving the most inbound calls. This information can then be used to attribute credit to each touchpoint in the customer journey, providing insights into which channels are most effective at driving conversions.

Collecting Data on Inbound Calls

Another benefit of using toll-free numbers in attribution modeling is the ability to collect additional data on each call. Toll-free number providers often offer call tracking and analytics tools that enable businesses to gather information on each call, such as the caller's location, the duration of the call, and the outcome of the call. This information can be valuable in determining which campaigns are driving the most valuable calls, as well as identifying trends or patterns in customer behavior.

Toll-free Numbers in Attribution Modeling and Marketing ROI

For example, a business may find that a particular campaign is driving a high volume of calls, but the calls are not resulting in many conversions. By analyzing the call data, the business may determine that the campaign is attracting a lot of inquiries from customers who are not a good fit for the product or service, enabling them to adjust their targeting strategy accordingly.

Channel Attribution

These numbers also help businesses attribute sales and conversions to specific marketing channels. By using unique toll-free numbers for each marketing channel, businesses can track which channels are driving

Customer Journey Mapping

Toll-free numbers can help businesses map the customer journey. By tracking the calls generated by different marketing channels and campaigns, businesses can understand how customers move through the sales funnel and optimize their marketing efforts accordingly.

Toll-free phone numbers can also be used in conjunction with other attribution modeling techniques, such as cookie-based tracking or CRM data analysis. By combining toll-free number data with other sources of customer data, businesses can gain a more comprehensive understanding of their customer's behavior and the effectiveness of their marketing efforts.

Improved ROI

By using toll-free virtual numbers in attribution modeling, businesses can optimize their marketing campaigns and improve their ROI. By identifying which campaigns and channels are driving the most sales and conversions, businesses can allocate their marketing budget more effectively and achieve better results.

Boost ROI and Customer Service with toll-free numbers

Are you looking for a surefire way to enhance your customer service and optimize your marketing campaigns? Look no further than toll-free numbers! By leveraging the power of Knowlarity’s toll-free numbers, businesses can track the performance of their marketing efforts, streamline communication channels, and improve their ROI. Don't miss out on this valuable asset – consider getting a toll-free number solution today and watch your business thrive! Contact us now.

Written By:  Divya Shukla


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