Voice Broadcasting of Marketing Messages| Business Voice Broadcasting

Dec 23, 2022

Voice broadcasting is an extremely effective way of communication for reaching customers. It is a much better medium when compared to emails or text messages.

We agree that text messages & emails have the power to reach a wider audience in no time, but these modes of communication are expensive & tiresome. On the other hand, voice broadcasting software is the perfect answer to such a situation. It’s not only a reasonably priced option but also very effective in the digital market.

By using voice broadcasting, any business can earn that competitive edge over others as it saves a huge lot of time. Any sized business can utilize the true potential of voice broadcasting and can their business big.

We curated this article to make you informed about how marketing messages work with voice broadcasting to benefit a business.

What is Voice Broadcasting?

Voice broadcasting is a process that requires software to send out bulk automated voice messages to a large audience at once. It is also called an automated call broadcast. The major plus point of voice broadcasting is that it doesn't require any dedicated staff to handle all the calls manually.

No need for any dedicated hardware or any complex equipment to work as it is a cloud-based solution. It has the potential to deliver marketing messages in the form of voice to customers with no errors. This method of broadcasting has shown remarkable results.

Businesses these days have a huge database of customers and it's quite difficult for any business with a huge customer base to deliver personalized messages to each and every customer within a short period of time. This is where voice broadcasting software comes to play as it can reach a wider audience in less time.

Working of Marketing Messages with Voice Broadcasting

Like any other business software, voice broadcasting software also has a procedure to be followed. The best part is that it's extremely easy and requires very less time. Here are the steps involved:

  • Record Voice Message: The voice marketing message can be recorded using any recording device like a mobile phone and can be saved in an audio format. It is advised to listen to the audio file at least once before you upload it to the software.

  • Add Phone Numbers: The next step is to add the list of phone numbers of your customers to whom you wish to send the marketing messages, to the software. This list needs to be in CSV format. The software can also screen for the DND numbers and can remove them from the list of phone numbers and only active numbers remain in the list.

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  • Broadcast Your Message: The last step is to send the voice marketing message to the list of customers in your software by uploading the recorded audio file. You can schedule a time & date to send out your marketing message. Later on, the results report can also be checked to know the success of your marketing campaign.

Why Voice Marketing Messages Are The Best To Reach Customers

Reaching out to a huge database of customers in the least time possible is one of the most crucial factors in any business. This can be easily reached with either phone calls or emails. But the former is costly and the latter is time taking. Sending marketing messages using voice broadcasting not only saves time but is also a cost-effective way. Here is how voice marketing messages help any business reach a wider audience.

  • Lead Generation: For generating maximum leads, all you have to do is to reach your target audience. Your imagination is what you need to generate a smooth flow of potential customers and this needs to be done in the simplest possible way to reach the maximum customers with minimum expenses. Voice broadcasting has become an economical way for businesses to scale up their sales. Additionally, it also saves time, enhances client satisfaction, and improves revenue. It motivates potential customers to respond and hence generates more leads with a high response rate.

  • Wide Reach: Voice broadcasting has the potential to convey your marketing message to thousands of customers at once. The retry option is also there to let the brand increase its reach by resending the voice message to the customers you missed in the first place. It is an effective method for connecting with your target audience. As everyone has mobile phones at the present time, you can easily reach people by utilizing the local languages.

  • Brand Presence: Thanks to voice broadcasting, it is convenient to send a message to millions in a matter of seconds. A powerful solution is the only way to reach hundreds of thousands people in the shortest time. With a voice marketing message, people listen to your brand name and this creates a mental image & a reference for you. You can continue doing the same by sending out information about your brand which will eventually result in making your brand’s market presence.

Summing Up

The strength and potential of voice broadcasting is something you can’t ignore. If you need to reach large audiences in the minimum time and in a budget-friendly manner, there can’t be anything better than voice broadcasting.

You can get voice broadcasting software from Knowlarity, a cloud telephony solution provider Connect with us for more information & get voice broadcasting solution.

Written By:  Manna Khare


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