Everything you need to know about click-to-call solutions

Dec 26, 2022

A click-to-call solution is a real-time calling widget that can be configured on any digital customer touchpoint – a business website or mobile app aiming to help customers to reach out to the business instantly. The process gets triggered in just a single click or a tap on the customer side, making it very easy and convenient for them, helping them just enter their number and get a call-back from the business almost immediately.

While it makes things convenient for the customer, it also makes it a lot easier for businesses to record, track, and monitor leads as well as their progress. It rules out the possibility of dropped leads, forgotten callbacks, insanely long wait times with the annoying music, and so much more.

How Does Knowlarity’s Click-to-Call Solution Work?

Knowlarity’s click-to-call software is embedded into a digital customer touchpoint in the form of a widget or a form. On the customer side, all they have to do is click or tap on the click-to-call option, enter the phone number on which they would like to have the business call them, and click. That’s all they have to do, making it very easy and convenient for them.

Now, on the business side, it is a little more than just a click. When a customer clicks on the click-to-call, Knowlarity’s software triggers a call between the customer and the business over Voice-over-Internet-Protocol or VoIP. The VoIP technology facilitates real-time voice communication between two parties – in this case, the customer and the sales or customer support person of the business. This is something like how a WhatsApp call or an Instagram call works. The concerned person at the business end gets notified about the call being triggered, while the customer hears a ringing tone. The person at the business end joins in and the software connects the customer and the business in a matter of seconds.

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Why Should You Invest in Knowlarity’s Click-to-Call Solutions?

There are a lot of benefits to making a customer’s life easier and helping them get their queries answered quickly, without a hassle, and the click-to-call does exactly that. But apart from those general benefits, there are some very important direct benefits of deploying Knowlarity’s click-to-call solutions on your digital customer touchpoints, as below:

  • Easy to Set up and Integrate

Knowlarity’s click-to-call solutions are powered by smart plug-and-play technology, so they are very easy to set up and activate. All you need to do is integrate the API into the website or app and you are ready to go!

  • Improve Customer Experience

With Knowlarity’s click-to-call solutions businesses can customize the caller experience by offering greetings in regional languages, a specific IVR menu, unique hold music, a specialty or skill-based routing to specific agents, etc. At the end of the day, everybody wants their customers to be happy, don’t they?

  • Effective Monitoring and Tracking

All calls generated through Knowlarity’s click-to-call can be monitored and tracked in real-time for monitoring, training, quality, and analytics purposes. The calls can also be recorded for future reference and lead tracking.


Be it BFSI or food aggregators, educational institutions or e-Commerce platforms, industries across the board are deriving huge benefits from embracing click-to-call solutions – they are easy, they are efficient, and they make the customers’ as well as the business work so much easier. Knowlarity’s cutting-edge solutions powered by the latest technologies are trusted by over 6000 businesses spread in 65+ countries. We are also the leading cloud communication provider in emerging markets across a host of industry verticals.

To learn more about our click-to-call solutions, visit our website or talk to our sales team at 1800-1020-340.

Written By:  Manna Khare


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