It's no secret that many businesses suffer from poor lead management or prospecting. In a recent survey conducted by Marketo, nearly 60% of B2B companies said they're "not very successful" or "not at all successful" at marketing high-quality leads. Some things never change. Years ago, Dr. Martin Luther King said, "Success comes before work only for the lazy man."
The same holds for lead management: Success comes before work only for businesses that purchase professionally developed lead management software.
Lead management software can identify quality leads, but only if it is built on the right technology and designed for your industry. A good solution uses artificial intelligence to analyze your website visitors, past sales data, and other information to determine what buyer persona you get.
A lead management solution is a software program to manage leads and nurture them through the sales process. These solutions help companies manage their lead generation and ensure they get the maximum return on their investment (ROI).
Lead management solutions are sales pipeline software, marketing automation, lead nurturing tools, or digital CRM. The purpose of a lead management solution is to generate more leads, encourage them through the sales process, and close more deals.
What Features Does a Professionally Developed Lead Management Software Like Knowlarity Come With?
Lead management software manages your leads from beginning to end and enables you to nurture leads through sales. Knowlarity, a famous lead management solution integrates with all leading CRMs and has the following features:
Extremely Scalable: A scalable platform means you pay for what you need when you need it, allowing you to expand your business without limitations.
CRM Integrations: Once you're working with Knowlarity or another professionally developed Lead Management CRM, you can integrate them with the CRM you're already using.
Voice and Video: Knowlarity allows you to conduct voice-based and video-based cloud conversations for cloud conversations and virtual meetings, enabling real-time monitoring of work processes.
AI-Powered Software: You get to create a unique user experience for your customers with the help of AI-enabled software integrated into your lead management system.
Security: Lastly, professionally developed lead management software comes with enterprise-grade security for your operations. That means no more data leaks, except in cases of massive user error.
The different kinds of lead management software solutions available are:
CRM Solutions: A customer relationship management (CRM) system helps sales teams manage their sales process, including prospecting, lead qualification, and conversion tracking.
Marketing Automation Tools: Marketing automation tools allow marketers to send personalized emails based on a prospect's profile and past interactions with the company website or social media platforms. Some marketing automation tools include analytics to track the effectiveness of their campaigns.
Inbound Marketing Tools: Inbound marketing tools use content marketing strategies such as blogging and social media engagement to attract leads interested in what your company has to offer. This saves the trouble of going out and finding tips through paid advertising channels such as PPC ads or cold calling.
Differentiating between Lead Generation and Lead Management
For clarity, it's important to distinguish between lead management and lead generation. Lead generation is obtaining contact information for prospective buyers through various means. This could include setting up an event, attending events or trade shows, or even buying lists from other companies.
Lead management turns leads into customers by managing their information and interactions with your company. This includes anything from sending out the regular product or service updates to following up with leads that show interest in your product.
The good news is that there are plenty of professional solutions to manage your leads. These tools help you find the right people for your business and tailor messages to them based on their needs and interests. They give you an insight into how many people have visited your website.
The Bottom Line
If you're looking for the best sales lead management software, you should check out Knowlarity. Widely known as one of the best lead management software suites out there, Knowlarity is trusted by more than 6000+ companies across 65 countries.
The company has developed an award-winning platform with intuitive features such as social selling, chatbots, video integration, and analytics that help businesses increase sales and customer satisfaction through AI-enabled solutions and chatbots that can communicate in real-time with clients from anywhere in the world.Written By: Manna Khare